What is the best background color and pattern to use in an online store to put people in the shopping mood?
I am building a web store. I want something professional looking and aesthically pleasing, but I also want to use a background color or pattern that puts people in the shopping mood. Any suggestions on background patterns and or colors?
You will want to keep the customer happy and relaxed so I would either suggest a very light yellow which is a happy warm color or a white to relax them.
Other colors can really affect the screen of certain viewers, its worth testing and tracking with each color to work out the best.
Or research your market and ask them up front.
You would be doing it for their benefit so I don’t see why they would not be co-operate.